Semiconductors to Sneakers: Marketing Strategies from Taiwan’s Industry Leaders - Program Details| General Information | Institution | National Taipei University of Business |
|---|---|---|
| Program C and Virtual Program Status | Open | |
| Program Information | Program Name | Semiconductors to Sneakers: Marketing Strategies from Taiwan’s Industry Leaders |
| Program Type |
Program C
Type: Short-term program |
|
| Program Description | This summer, immerse yourself in a unique learning experience at National Taipei University of Business (NTUB) in the vibrant heart of Taipei City! NTUB proudly presents an exclusive international marketing course, “Semiconductors to Sneakers: Marketing Strategies from Taiwan’s Industry Leaders.” This intensive two-week course is the first of its kind. You will study the marketing strategies and methods Taiwanese firms have used to take leading industry roles. Taiwanese firms, despite having low brand recognition amongst global consumers, have become leaders and key players in their respective industries and global value chains. This year, the course focuses on four industries: information technology (IT) sporting goods health products retail Classes are structured around group discussions, immersive assignments, and thought-provoking case studies and lectures that bring theoretical marketing concepts to life. A key feature of this course is a series of company visits, providing you with firsthand experiences of the challenges and opportunities presented in real-world international marketing scenarios that transcend those found in conventional textbooks. Uncover the intricacies influencing international marketing for Taiwanese firms. Analyze and explore how factors from global and domestic economic conditions to social and cultural characteristics, to the complex interplay of domestic and geo-political and legal environments have influenced Taiwanese firms’ pathways to success. This course will expand your global perspective, sharpen your skills in identifying and evaluating international consumer and industrial marketing opportunities, empowering you to create robust strategies in the global marketplace. | |
| Contact Information | Karen Pai, oia@ntub.edu.tw | |
| Teaching Language | English | |
| Degree Level | Undergraduate or Graduate | |
| Language Proficiency Requirements | Accept Native English | Yes |
| English Language Requirements: TOEFL ITP, TOEFL iBT, IELTS, Other | None | |
| Other English Language Requirements | None | |
| Other Language Requirements | None | |
| Academic Field | Business, Communication | |
| Facilities and Resources | Students will have access to some campus facilities and resources | |
| Scholarships Available: | No | |
| Scholarship Information | N/A | |
| Program Fees (All values are in USD) | Tuition or Program Fee | $2500.00 |
| Average Housing Cost | $0.00 average per month. | |
| Local Transportation | $0.00 average per month. This can include cost of buses, trains, and other forms of public transportation. | |
| Other Program Fees | $0.00 excluding tuition. These may include activity, lab/materials, or other fees. | |
| Cost of Living | $0.00 average per month. This can include meals, pocket money, and entertainment. | |
| Medical Insurance | $0.00 per month. | |
| Visa | $50.00 | |
| Additional Program Information | Program fees: US$2,500 (including tuition, textbook fee, application fee, health insurance, accommodation (3-star hotels). | |
| Supplementary Links | Marketing Taiwan | Link |
| National Taipei University of Business | Link | |
| Office of International Affairs | Link | |
| Program C Information | Notification of Acceptance Date | N/A |
| Application Opens | 01/Mar/2024 | |
| Application Closes | 30/Apr/2024 | |
| Program Start Date | 01/Jul/2024 | |
| Program End Date | 12/Jul/2024 | |
| Credit/No Credit | Credit | |
| Number of Credits for Program |
3 UCTS Calculator |
|
| Number of Participants | 30 | |
| Housing Type | Hotels | |
| Visa Process | Please be sure you understand the rules and regulations regarding visas before you leave your country. For further details or updated information on visa regulations, please contact the nearest ROC embassy, consulate or representative agency, or visit:?https://www.boca.gov.tw/cp-149-4486-7785a-2.html | |