Programs

Program A is an exchange program through which UMAP participating institutions send and receive up to two students with tuition waivers each semester.

Program B is a negotiated bilateral exchange between two institutions that have agreed to exchange more than two students per semester.

Programs A and B follow a timeline that has two application cycles. Programs that are open for application only during the early or First application cycle are marked with .

Programs that are open for application only during the late or Second application cycle are marked with .

Programs that are open for application during both early/late or First and Second application cycles are marked with .

Program C consists of short-term programs of one to eight-weeks, for which tuition may be charged.

Virtual Programs are offered entirely online and may include both short-term and semester-long programs.

For more information please visit: https://umap.org/program-definitions/.

Program Program Description Program Dates

Semiconductors to Sneakers: Marketing Strategies from Taiwan’s Industry Leaders

National Taipei University of Business

Taipei City , Taiwan
English Requirements: TOEFL ITP, TOEFL iBT, IELTS, Other
This summer, immerse yourself in a unique learning experience at National Taipei University of Business (NTUB) in the vibrant heart of Taipei City! NTUB proudly presents an exclusive international marketing course, “Semiconductors to Sneakers: Marketing Strategies from Taiwan’s Industry Leaders.” This intensive two-week course is the first of its kind. You will study the marketing strategies and methods Taiwanese firms have used to take leading industry roles. Taiwanese firms, despite having low brand recognition amongst global consumers, have become leaders and key players in their respective industries and global value chains. This year, the course focuses on four industries: information technology (IT) sporting goods health products retail Classes are structured around group discussions, immersive assignments, and thought-provoking case studies and lectures that bring theoretical marketing concepts to life. A key feature of this course is a series of company visits, providing you with firsthand experiences of the challenges and opportunities presented in real-world international marketing scenarios that transcend those found in conventional textbooks. Uncover the intricacies influencing international marketing for Taiwanese firms. Analyze and explore how factors from global and domestic economic conditions to social and cultural characteristics, to the complex interplay of domestic and geo-political and legal environments have influenced Taiwanese firms’ pathways to success. This course will expand your global perspective, sharpen your skills in identifying and evaluating international consumer and industrial marketing opportunities, empowering you to create robust strategies in the global marketplace.
Program C

Application deadline: 30/Apr/2024

Program Dates: 01/Jul/2024 - 12/Jul/2024